Did you know that regular email marketing offers the best return on investment and is 40% more effective than social media at getting people to take action, such as reading your blog post, buying your products or signing up to a workshop or retreat?
– When you send out marketing emails you must, by law, include an unsubscribe link, Mailchimp facilitates this for you.
– Mailchimp is free for up to 2,000 subscribers and 12,000 emails per month and requires no download to get going.
– Build your brand and credibility. We all buy from people/brands we know, like and trust. By sharing helpful content and information you help people make an informed decision about you and your products or services.
– A well-timed email can result in increased calls and sales with immediate results.
– Non-profit organisations can increase donations with little or no outlay and raise awareness of their cause.
– Email marketing can help you build relationships with your customers, keeping your business in the forefront of people’s minds, which is useful when you are very busy and also when you have quiet times as you can send out offers and boost sales/cash flow.
– It keeps you in touch with your customers enabling you to send out regular updates in a reliable way.
– You can analyse your results, replicating the emails that worked and tweaking those that were less effective.
– You can target specific segments of your market and customise the message to those specific sections i.e. location, behaviour, likes etc
– You can reach people wherever they are. Most of us these days open our emails on a mobile device and make decisions to buy very fast.
– You can create professional emails with little effort.
– You can increase your website traffic by linking the email.
– You can start conversations with your customers, asking them for feedback or ideas.
– It’s not easy to be heard and stand out in a massive cyber crowd, email marketing enables you to build an audience that specifically wants to hear from you so you’re not just shouting into the wind.
– Get your classes or workshops booked up, you can send a booking link directly from your email, the easier it is for people to book the more they will.
– If you run a small business, a charity, you work as a freelancer or sole trader you should be keeping in touch with your customers and finding new ones.
I have an online course to get you up and running with Mailchimp and Email marketing, find out more here: https://www.samjohnstone.com/mailchimpmasterclass
– This is what my customers have had to say about previous workshops:
“Great one to one session with Sam to learn Mail Chimp. Very enjoyable afternoon as well as learning what I needed. Highly recommended” – Sandra Haper
“I met Sam in business networking and soon took up a course she was running for Mailchimp. Sam is professional and approachable and she delivers what she promises. Sam would be my ‘go-to’ if I need any more virtual assistant services or training ….” Kirstie Preece
